Saturday, March 11, 2006


Dennis the Peasant has on ongoing series on how to make money blogging. What to blog about, he asks? Why, politics of course, because:

The key to making money as a blogger is blogging about subjects which your potential audience simultaneously possesses the following:

1. Complete ignorance of the facts.
2. Very strong opinions.

Remember, you are not a United Way agency. Your job is to generate interest, not to educate or inform: Interest means traffic, and traffic means money.

And while you're remembering stuff, always remember these three simple rules:

1. Never blog about subjects that require real expertise.
2. Never blog about subjects that can be fact-checked.
3. Never blog about subjects that you can’t bluff your way through...

If you think about it for a minute, you can readily see the problems blogging about something that requires either formal training, experience and/or expertise. No matter how much you know about anything, there will always be somebody out there on the internet who knows more than you do. And since you’re blogging about that subject, guess where that somebody is going to end up? At your site.
Busted. DTP also has a extended series telling us all (right and left) why we're all idiots on the DPW thing. Tough medicine at times. Doesn't mean he's wrong.


RonB said...

Oh, this guy is so getting 'rolled. That's what I'm talking about. I bet he has to shut comments off as more whacko-cons try to call him out.

Ahistoricality said...

He's wrong, of course. It's entirely possible to be wrong about something substantive and still have a fantastic readership if you encourage countervailing trolls. Of course, it's likely that politics is involved at some level, I suppose.

And the DPW deal stuff is OK, but doesn't deal at all with the procedural and conflict-of-interest issues.